St. Patrick's Day Event
At Peak Collab Creative we are privileged to be able to work with The Barn House on their annual St. Patrick’s Day fundraising event.
Task
Take less than 4 weeks to successfully advertise an event that will surpass last year’s fundraising amount.
Strategy
Use your current following and well placed promotional pricing
Design
For ease sell tickets on a commonly used platform
Content
Leverage St. Patrick’s Day and musical line up to increase sales
Client
501(c)3 Animal Rescue Organization
Challenges
Short Timeline
Lofty Goals
The Barn House hosted their inaugural St. Patrick’s Day fundraiser in 2023. While the event was well-received by all attendees, they ultimately failed to reach their fundraising goal. However, rather than let this discourage them, it motivated them to host another event the following year, with the goal of surpassing their previous fundraising amount. As with many small animal rescues, resources were stretched thin, and they found it hard to find the time to plan and advertise this event. Peak Collab Creative was able to step in and help.
Approach
Assess.
Plan.
Promote.
Leverage what worked the prior year and determine what needs to improve. Plan the event at light speed and promote to a strong following.
Bonus: Use this event to produce additional marketing via testimonials, videos, and social proof.
By The Numbers
After selling out the event, an additional 25 tickets were added to accommodate increased demand.
Fundraising efforts during the event proved to be wildly successful.
01.
Marketing Campaign and Creation
Intentional emails sent to both warm and cold prospects.
02.
Website Design
Promoting event via multiple digital platforms to increase visibility.
03.
Project Management
Systematic communication and organization to ensure project was completed on time and on budget.
04.
So Much More
We always go above and beyond for our clients, including showing up at the event to help do whatever is needed.